With a penchant for adventure and a passion for fine meats, True Jerky was founded in 2013 by three friends who were serious about making the world a healthier, happier place (without taking themselves too seriously).
As we’ve grown beyond jerky, so has our company name. Today we are Made by True, and remain true to our vision of making quality, healthy protein snacks with globally inspired ingredients and flavors—creative energy to fuel life’s adventures.
Through it all, we’ve made some promises to ourselves: If we aren’t having fun, and if we aren’t making the tastiest, healthiest, responsibly made protein snacks out there, then it’s time to fold up shop. So far we’ve stuck to those promises.
We don’t claim to be butchers, chefs, nutritionists or mountain men. But we do believe in the integrity of the modern snack. We have new, innovative protein snacks just off the horizon and joining our product family soon. Meat on, and meat often.
While most national protein snack brands import their beef from a host of foreign countries (ask them), ours comes from cattle born and raised in Southern California. Not only is supporting local agriculture an important commitment for us as a company, but buying local helps reduce our impact on the environment. It also greatly improves our ability to monitor quality since we have batch traceability on every piece of beef we own, and our supplier is right around the corner.
Always remember: The “beef” comes before the “snack.” Our beef is not over-processed mystery meat. It is cut-for-the-butcher’s-counter steak in the Eye of Round cut. We use Eye of Round because it is the leanest, most protein-packed cut of steak available, which is why our jerky has 3-5g more protein per serving than the other guys’. It has has never, ever been given any hormones or antibiotics. It is USDA-certified natural beef fit for your dinner table.
Our marinades are real, and they’re inspired by regional flavors using authentic, simple ingredients. No added preservatives, ever. If you wouldn’t put it in a steak marinade, you won’t find it on our snacks.
We were tired of tearing through sheets of tough meat. It’s messy, inconvenient, and frankly just downright irresponsible. Our jerky & snacks comes in easy-to-eat strips, built for snacking.
While we tried to think of everything, we couldn’t change the fact that meat occasionally gets stuck in one’s teeth. So, to prevent you from ever being STUCK (pun intended) in that situation, we include a single-serving packet of floss in every bag to help you snack more...responsibly.