True To Others

Former president Jimmy Carter once said: “To be true to ourselves, we must be true to others.” Words that Made By True lives by. Proudly made in the greatest country on Earth for everyone with a craving for delicious, healthy meat snacks to enjoy, we endeavour to bring the best of the old world to the new by staying true to ourselves, to unsurpassed flavor and timeless tradition; but most importantly, by staying true to you.

This is our story...


True To Tradition

It began more than 400 years ago in South Africa, when Dutch settlers took part in a migration called The Great Trek. Needing portable, non-perishable food for the journey, they cut and cured meat strips with salt and other natural ingredients before hanging it to dry. They toted this preserved meat with them and named it after a combination of the Dutch words “bille” (for buttock) and “tonghe” (for strip). The greatest meat snack on Earth came into glorious existence. It was called biltong and an endurable legend was born.


True To Health

Staying true to its origins, but simply made better right here in the USA, Made By True’s biltong is the healthy everything to anyone snack you can enjoy anytime and anywhere. Its high protein content makes it the perfect post-workout snack ideally suited for Keto, Paleo and Whole30 diets. We really won’t sugar-coat it for you – our biltong contains zero sugar and is spiced with 100% all-natural ingredients, making it an ideal choice for every respectable new age health food market. Biltong is also tailor-made for hiking, as it’s conveniently light, nutritious and won’t spoil due to being cured and air-dried, making it the idyllic snack to take on any adventure.


True To Taste

Made traditionally with some improvements along the way (after all, we may not have invented the craft of making biltong, but we’ve certainly perfected it), our delectable snacks are made from pure US beef with big, bold American flavors. Cured and spiced to perfection, every slice punches with maximum flavor. Treat your mouth to the strong, savory and succulent taste no meat lover can resist. If you don’t fall in love with Made by True biltong, then let’s face it; biltong probably isn’t for you (we hear cashews are nice too). Our flavor comes naturally and is tender to the last, lingering bite, making our biltong more than cut and dried. It's dried beef in its purest, most delicious form. Simply put: a cut above the rest.


True To You

We’re all about the biltong, leaving it to others to educate folks on what biltong is, exactly. Instead, we wisely spend our time making it properly for you to properly enjoy. If we’ve proven anything, it’s not about who did it first, but who does it best! “To be true to ourselves, we must be true to others.” Words to live by and a credo we embrace. Many are jumping on the biltong making bandwagon, but that’s not to say that they should, for not all biltong is created equal. Ours is made with passion and reverence for an age-old tradition that’s stood the test of time. If you haven’t tried Made By True yet, you haven’t really tried biltong! Whether it's for picnics, BBQs, pre/post workouts, or a simple protein top up throughout the day, our vision and our promise remains true:

Made By True is made for you.